E Commerce And The Distribution And Retail Levels Since...

It is very much true and not a faction that the increased utilization of eMarketing/ mMarketing is accelerating the elimination of resellers at both the distribution and retail levels since internet has a great power and created a revaluation which to drastically altered and change the equilibrium of influence between consumers, retailers, distributors, manufacturers and service providers; where some win or gain and some lose (Hollensen, 2013). The e-commerce in many industries added more pressure to the physical distributors and dealers of goods and services since it became more user friendly and convenient to order these goods and services online from various resources while comparing the prices at the same time. On the same issue the disintermediation process, led to some channel conflict or rate parity issues (Hollensen, 2013). In the hospitality industry with the elimination of some traditional booking channels such as travel agencies as well as Consortia, and Mega wholesaler as the traditional ‘physical’ distributor or Third Party Intermediaries (TPI) to the room booking, new types of intermediaries emerged which is called â€Å"online Travel agencies OTA or Opaque Channels. I have bowered Hollensen Figure 16.8 Disintermediation and reintermediation to show the changes to the industry in the past decades (Hollensen, 2013, p. 588). It is a public knowledge that Hotels have a fixed inventory of perishable products- room nights available for sale on any given dateShow MoreRelatedAmazon, Inc. Inventory Management1553 Words   |  7 PagesAmazon.com, Inc. 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